If a company sells its products only from an online website, which is Essay

If a company sells its products only from an online website, which is accessible to customers all over the world, does it still need to worry about having a specific target market. Explain your answer - Essay Example The paper therefore focuses on whether a company that makes online sales through a website that is accessible to clients across the world still needs to focus on maintaining a particular target market. Like it happens in life that an individual will never appeal all human beings, the same is witnessed with businesses. Despite having a website accessible to customers around the world, an organization needs to create value for defining who it requires using the goods or services it provides. Defining expected buyers remains important due the following reasons. First, through identification of a target market, a company becomes precise in its marketing as well as advertising efforts. Having an ideal client helps in strategizing specific tactics of reaching them. Specific strategies remain important during the decision-making process as decision making becomes easier and more focused saving in time as well as resources (Mooradian and Matzlerz 2012). Secondly, customers will find the business quickly. Although the website serves a global purpose where everyone can learn about the existence of an individual company, majority of individuals may fail to learn about the enterprise’s life. Customers need to have greater assurance from products and service providers that their needs and desires, as well as challenges, will be considered once they arise. The aspect of developing a virtual or physical location where customers will meet the providers of goods and services creates more confidence in customers prompting more use of products and services offered. Lastly, although referrals are made through the internet, having a particular target market establishes close association with existing clients making it easier for them to make referrals. Consequently, irrespective of the above benefits of having a target market, reaching customers throughout the