Does Marketing Cost Too Much Term Paper Example | Topics and Well Written Essays - 250 words

Does Marketing Cost Too Much - marge Paper ExampleThis is Micro marketing, because it pertains to choices affecting market segments that the restaurant will cater to. Micromarketing is one-to-one marketing (Donovan, 2005) essentially, marketing techniques regarding market segments and individual customers. Here, his marketing style will approach the restaurateur he will have a large market segment that enjoys wine with food. Furthermore, he will lose sales volumes and concomitant profits. Profits will dip sans high profit margin alcohol sale.A sole tourer is launched into orbit for a fee of $20 million dollars. The flight is not conducted solely for the benefit of the touring car as scientific research takes place. Furthermore, the $20 million fee can be used to line future research or to help underwrite the cost of future flights.This is Macro marketing, it looks at the entrap marketing has on society and vice versa by research. (Mick, Bateman and Lutz, 2009). In this case m arketing is not be too much because it will reap future benefits, also the money spent can be utilized in the future to fund further scientific research and cover other be in the process.A retailer has to mark the price down below cost to unload inventory. Does this extract that the initial pricing wasnt competitive, and/or that the marketing mix as a whole was futile? Perhaps failure in part is due to the purchase of a poorly designed merchandise or a product that doesnt meet the clienteles needs. Alternately, it may be that the stores advertize didnt reach or influence the appropriate target market. Finally, failure may have resulted from the retailers inattention to the competitive environment.These are Micromarketing issues relating to the marketing mix and other micro issues such as product design, advertising, targeting market segments, ineffective competitive measures etc. Former mix and strategy would have cost the retailer