Unit 5 Biology - 1810 Words

39) Name the specific type of plant tissue or cell that performs the following functions: a) waterproofing the surface layer Endodermos b) rapidly dividing into new cells Mitosis c) transporting sugars throughout the plant Phloem 40)Maple syrup is produces from the sap moving in the xylem of maple trees in the early spring. How would taking too much sap in the spring harm the maple tree? That sap is an energy store to give it a strong start in spring. If you take too much, that is less energy for the tree to use. 41) A number of plants are currently being stydies for use in cleaning up land sites contanining toxic substances. a)name the technique of using plants for this purpose Phytoremediation†¦show more content†¦b)self-pollination Would always result in the same type of plant, but higher chance of survival because it can reproduce by itself rather than having to have other plants around. 50) 51) A botanist wanted to see if a new strain of corn could germinate in soil that was too salty for regular corn. She conducted a study on the germination success of seeds from the new strain that were exposed to various levels of salty soil, from zero to normal (100mg/L) to high (200 mg/L) to very high (400 mg/L) to normally lethal (800 mg/L) a) Write a formal hypothesis for this study. b) Does her data support or reject the hypothesis? Explain. If the answer is love then corn definitely doesnt love normally lethal concentrations :). On a more serious note: Lets say a valid hypothesis will be: The new strain of corn is able to germinate successfully and tolerate salt concentrations which are normally lethal for regular corn plants. Now, in order to actually measure this hypothesis, you would need results for salt tolerance of regular corn as well because only with these results you dont have anything to compare it against. 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Rhythmic Gymnastics - A Combination of Athleticism and Grace

Rhythmic Gymnastics - A Combination of Athleticism and Grace If, in six years time, I were to become a successful Hollywood screenwriter and was commissioned to write a screenplay about women in sports, I would have a hard time deciding what to write about. There are currently so many sports that women participate in that I cannot image what will be available in the future. Out of all the athletic activities in which women participate, I feel that gymnastics has been overlooked by Hollywood; therefore, I would most likely make a film based on that. I happen to be a fan of rhythmic gymnastics, and would like to see it gain more popularity in the United States. Rhythmic gymnastics is an amazing combination of athleticism and grace.†¦show more content†¦While this elegant sport is embraced across Europe and into Asia, the United States has shown little enthusiasm for rhythmic gymnastics. In my screenplay, I would choose to follow a rhythmic gymnastics team composed of high school girls. High school girls are the ones who would be competing in championships, and this movie would hopefully cause attendance of said meets to increase. I would write the script so that the movie would not get anything higher than a PG-13 rating. This would ensure that the majority of the population could go see the movie, and could bring their young children to enjoy it as well. Allowing young children to view the movie could increase interest in the sport from a younger age (as most rhythmic gymnasts start when they are very young). Out of the entire cast of women, I would pick a single protagonist to focus on. For the sake of the movie, she would most likely be the team captain – someone who is more experienced and has a better chance of winning in competition. People like to watch movies with successful conclusions, therefore the team that the movie followed needs to be able to win at the end. Therefore, it makes sense that the main character be of the top athletes. As for the issues that the movie would address, a few of the more prominent ones would be: women as competitive athletes, body image issues, athletic events

Frankenstein By Mary Shelley Story Essay Example For Students

Frankenstein By Mary Shelley Story Essay In the story Frankenstein, written by the author Mary Shelley, VictorFrankenstein decided that wanted to create a being out of people that werealready dead. He believed that he could bring people back from the grave. Playing with nature in such a way would make him play the role of God. WithVictor Frankenstein feeling that he had no true friends, the only relief he hadof expressing his feeling was through letters to Elizabeth. Elizabeth was notVictors true sister but he loved her very dearly, making sure to always writeher when ever he had the chance. Yet, when Victor left something strange cameover him. Already being interested in subjects such as natural philosophy andchemistry, he fall upon the question of how to bring someone back to life. Hebecame very involved in this project and worked on it for days on end. Theproject had to do with defying the laws of nature. Victor believe wholeheartedlythat he could bring the dead back to life. He felt that the dead were not readyto die and they were just resting. Victor became so self absorbed into hisproject that he seem to forget all that was important to him. He even disengagedhimself from all the people he loved in his life. People like his father ,Elizabeth, and other loved ones. Victor began to write less and less. Yet, itwas not until Elizabeth got a discouraged letter from Victor, did his love onesstart to wary about him. Though, the letter was full of words, it gave no reliefto Elizabeth, because the words meant nothing to her. However, they meant a lotto Victor, because he felt the project in which he was working on was soimportant to him, in his own delirious world. He felt that with bring peopleback to life he would not only better man kind, but also establish a name forhimself. With this type of attitude, he did not even take into considerationthat he might make the world a worse place. This part in the story shows theirony. The irony being that Victor Frankenstein feels he is doing something goodfor the world, but we later find out just how bad this creation could be. ThoughElizabeth wanted to pull Victor away from his project, he was unwilling to leaveuntil it is complete. After Victor found how to bring his creati on to life, healso found out just how evil his invention could be. His creation was strong andevil. With the escape of the monster, Victor Frankenstein had to come torealization of what his creation might do and the consequences thatFrankenstein, himself would have to deal with. With the murder of his brotherweighing the guilt on his shoulders, Frankenstein know he had to do something. So he went looking for the monster. Upon their meeting each other, the monsterconfessed that when he found out that William as Victors brother he killedhim. He then proceeded to tell him that he killed his brother due to the factthat he was trying to get back at his creator for bringing him to life andallowing him to be an out cast in society. This killing prove to Victor that themonster did not know right from wrong or how to cope with his anger. Thisaggression made Frankensteins creation violent. While talking with the monster,the monster demanded from Frankenstein to create a partner that he could be ableto live with away for society. At first, agreeing to the demand, but laterrealized that if his first creation came out to be a killer so could the secondone. With this in mind Frankenstein revoked his agreement and decided againstcreating another monster. Though, knowing that this decision could be dangerousto him and his loved ones. Yet, he had to think of what was truly best for mankind. Bringing the dead to life or saving the lives of the living. Another peaceof irony in this story is, just like Victor Frankenstein who had no friends andwas different from the rest of society so was the monster. Also, whenFrankenstein decided to play God and bring the dead to life, his creation tookon the same role when he decided to take away some ones life. All in all, bothFrankenstein and his creation had some of the same behaviors and both were goingto die themselves and be lonely meanwhile. .uc2a68bea9a66fd49724c7d99abe32346 , .uc2a68bea9a66fd49724c7d99abe32346 .postImageUrl , .uc2a68bea9a66fd49724c7d99abe32346 .centered-text-area { min-height: 80px; position: relative; } .uc2a68bea9a66fd49724c7d99abe32346 , .uc2a68bea9a66fd49724c7d99abe32346:hover , .uc2a68bea9a66fd49724c7d99abe32346:visited , .uc2a68bea9a66fd49724c7d99abe32346:active { border:0!important; } .uc2a68bea9a66fd49724c7d99abe32346 .clearfix:after { content: ""; display: table; clear: both; } .uc2a68bea9a66fd49724c7d99abe32346 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc2a68bea9a66fd49724c7d99abe32346:active , .uc2a68bea9a66fd49724c7d99abe32346:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc2a68bea9a66fd49724c7d99abe32346 .centered-text-area { width: 100%; position: relative ; } .uc2a68bea9a66fd49724c7d99abe32346 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc2a68bea9a66fd49724c7d99abe32346 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc2a68bea9a66fd49724c7d99abe32346 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc2a68bea9a66fd49724c7d99abe32346:hover .ctaButton { background-color: #34495E!important; } .uc2a68bea9a66fd49724c7d99abe32346 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc2a68bea9a66fd49724c7d99abe32346 .uc2a68bea9a66fd49724c7d99abe32346-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc2a68bea9a66fd49724c7d99abe32346:after { content: ""; display: block; clear: both; } READ: Identify And Discuss The Elements Of Romanticism As Given Expression I EssayBook Reports

Teenagers Lifestyle free essay sample

Teenagers prefer to spend free time in front of a computer rather than to walk, play football or go to a swimming pool. Moreover, games transfer them into the world which doesn’t exist. It is very exciting for the youth. They meet with friends in such places as McDonalds. Teens eat there unhealthy food. They eat too much fast food. Every teenager needs a balanced diet, appropriate personal hygiene and physical activities in the fresh air, for example, playing a ball, going running, swimming, driving on the bicycle, playing in tennis or walking. This should be for them more interesting than sitting for hours in front of a computer or TV because such a mode of life leads to the improvement of mood, health and physical shape.. Young people choose less healthy kinds of entertainment than sport, putting away bicycles in the corner. They eat too much fast, unhealthy food, which is very fatty and drink too many sugary drinks. We will write a custom essay sample on Teenagers Lifestyle or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This leads to obesity. However, nowadays young people, especially girls, allow themselves to grow fat, or torture themselves with diets, which leads to various diseases with physical basis like anorexia and bulimia. Young people must not give up food, especially breakfasts because skipping breakfast is a frequent cause of fainting which can cause frequent complications and even leads to death. It is crucial to limit the amount they eat, but only in a reasonable way, if at all possible after the consultation with the dietician. Young people have to remember, that a healthy lifestyle requires appropriate nourishment, but they also must not forget about personal hygiene. Personal hygiene plays a very important role in healthy lifestyle. It should be an indispensable element in the life of every young man. Its task is the maintenance and strengthening of health. Notable part of young people think that taking a shower once a week, wearing sweaty clothes and splashing over them with a deodorant is proper, but it is not. For example, before a young man goes to bed, he should develop a habit of not being able to fall asleep without having a bath first. Everyday toilet will prevent skin diseases as complexion of every person requires systematic nurturing: washing in soft water, abrasion, creaming and protecting before diseases. Therefore personal hygiene institutes an important part of healthy lifestyle and it cannot be skipped, just like physical activity. Physical activity has a large influence on young people lifestyle. Physical activity improves health condition in various ways. It helps the organism to utilize the calories better, which helps to maintain a desirable weight. Physical activity reduces the appetite and helps in the reduction of the fatty mass of the body. The beneficial influence of physical activity on health mood does not raise any doubts any more. The research reveals that regular training among the youth( and not only, but also by people at any age) is an important factor improving the health. However, too little popularity of psychical activities among the young people is a huge problem. It is a frequent and more and more general problem and causes various diseases such as: heart failure, lungs deficiency, spine problems etc. Here is a list of advantages of physical activity: †¢ reduces the risk of heart diseases †¢ protects before the osteoporosis, †¢ burning the calorie intensifies, †¢ favours the masses of the body to lowering and maintenance of the desirable weight, †¢ leads to the growth of the basic transformation of the matter, †¢ reduces the appetite †¢ helps in the reduction of the fatty mass of the body. Thanks to these useful tips, we can easily build the whole strategy of the healthy lifestyle in order to effectively fight with overweight and obesity. To get rid the excess of fat, we can cultivate different kinds of the sport, depending for age, sex or interests. However you should remember about warning of several principles so that our effort brings desirable results and does not harm our health. Another aspect worth mentioning is communication via the Internet, especially instant messaging, has become an essential feature of teens’ social lives. Teenagers say, that this can be very helpful to communicate, learn and can be fun. Through the Internet they can download music and other files and play on-line games, for example, with their real or virtual friends. What is more, cellulars are very popular among teenagers and can be used to do a lot of things: we can communicate with friends using them, have a nice time playing games, listen to music and also watch films. For a lot of young people mobile phones are indispensable and they simply cannot imagine life without them. Teenagers’ clothes in the twenty-first century have also changed a lot. The clothes they wear depend on current trends since it is important to follow fashion. School uniforms aren’t so popular today like in the past. Girls more often wear jeans than skirts, boys wear wide sweatshirts and trousers. The fact is that nowadays teens get dressed in clothes which are comfortable for them. All in all, it can be stated that the lifestyle of teenagers depends on many factors. It is connected with the constant development which is taking place and as a result is different from the lifestyle of young people in the past. Every young man should lead a healthy lifestyle independently of age or interests. This should be one of the things that you do every single day. According to many scholars that is the liability of every man, and everyone should try to take the advantage of this life the best he or she can. Young people should be aware of positive influence of healthy lifestyle on health and mood. This in effect would give them better results in studying and what is more important they would be pleased with good health much longer.

Marketing Strategy of Mcdonalds Essay Example

Marketing Strategy of Mcdonalds Paper Introduction: McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was established to build up their social image. Unfortunately, the market share is not only for McDonalds because there are still a lot other competitors in the market, like KFC and Burger King. So, McDonalds need a good marketing strategy to conquer other enemies and retain their position because the competition in the market is hypercompetitive. As all we know, the successful marketing strategy for McDonalds is based on their innovative and creative promotion and great marketing research in order to keep consumer’s loyalty. Eventually, this project will examine the success through three main sessions, which are marketing research, the marketing mix and the competitor strategies. Marketing Research: We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Every marketing strategy starts with the marketing research. In the fast food market, McDonald’s confronts competition form other businesses, in order to maintain the market share, McDonald’s needs to identify the needs and wants of customers, and creating the right marketing mix in order to keep customers’ loyalty so as to build up a long term relationship with their customers. Marketing research helps identifying the change of customers’ wills and anticipates how the changes will affect the sales figure. 1. Research method Market researches done by McDonald’s consider everything that affect buying decisions. (The times 100, 2012) The buying decisions could be affected by a wide range of factors, including psychological factors, like ‘what image does the product give’ or ‘how the consumer feels when purchasing’. Next, the economy changes could also affect the buying decisions, for example, the rising living standards. According to Salvam (2009), McDonald’s used both qualitative and quantitative data are developed in the research activities. After McDonald’s had collect the data, they will identify how appropriate the company’s products are for the future; the quality of employees and how well trained they are to offer the best services to customer and the financial resources that available for marketing etc. 2. Customer satisfaction The number of customers in the market is limited; it is essential to retain people once they have become customers to build long-term and successful business. The marketing research helps McDonald’s to indentify the types of customers and determine the type of products and services offered, price range, promotion strategies and even where the restaurants located. The ‘Happy Meal’ is one of the famous product line McDonald’s had produced, which targeted to young customers, the Happy Meal is served with food and a toy, McDonald’s ally with Hollywood studios such as Walt Disney, consequently, the Happy meal had become one of the most successful children’s cultural icons on the globe (Hong, 2009) and brings about a huge income to McDonald’s every single year. Apart from this, to respond the global criticism and the negative effect of the documentary ‘Super Size Me’ on McDonald’s are selling junk food, McDonald’s had introduce the more healthy food, such as salad and fruits to their menu, so as to associate their brand image with healthier food. This is one of the examples that shows how McDonald’s consider the social factor. These are all the examples of what McDonald’s done to achieve the needs and wants of customers. How McDonald’s influences their customers – The marketing mix It is known that McDonald’s used both polycentric and geocentric approach in creating their marketing mix. 1. Product It is known that most products go through a ‘product life cycle’, which sees all kinds of product will eventually go to the ‘decline’ stage. The marketing research discussed in the pervious part is vitally important to understand the changing wants and needs of customers. McDonalds constantly works to satisfy customers by developing new products to appeal them. For example, McDonalds introduced a variety of salads to appeal to the healthier conscious customers (Yahoo! Contributor Network, 2005), and recently, McDonald’s added a new product line named ‘great taste of America’ so as to attract young customers. (UK McDonald’s, 2012) 2. Price As we all know that customers draw their own mental picture of what a product is worth, therefore, it is important for McDonald’s to know the customer’s perception of value. (Brassington and Pettitt, 2006) McDonald’s will change their product price time to time based on the result of the marketing research, and offer the most reasonable price for the customers. 3. Promotions Every company has their own way to promote their products; McDonald’s is no different. The promotion strategy of McDonald’s could be classified into two aspects, which are the advertising promotion and sales promotion. 3. 1 Advertisement Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that around our daily life. It is known that positive emotion can be very effective in creating memorable and persuasive messages (Brassington and Pettitt, 2006), this is also why the cheerful senses are always used in McDonalds’ commercials. Apart from this, customer-oriented appeals are also used in McDonalds’ advertisement. To advertise different types of customers, McDonald’s had different strategies, for example, they had co-operate with Walt Disney to produce toys that can attract children. Toy giveaways are a major promotion weapon in McDonald’s battle in the fast-food market share. McDonald’s have long put toys in kid’s meal to build traffic and encourage repeat visit from families. 3. 2 Sales Promotion McDonald’s had developed numerous of effective promotional campaign to attract more customers, and sales promotion is an aspect that they heavily rely on. It is believed that by adding extra value to the product, over and above the normal product offering, thus creating an extra inducement to consumers to buy or try them. (Brassington and Pettitt, 2006) McDonald’s strategy is to offer quality food quickly to customers at a good value. The pricing structure for McDonald’s over years has supported this message, McDonald’s has ran many promotions to increase product sales. For instance, they offer student offer, which gives out free hamburger, cheeseburger or ‘McFlurry Original’ with the customers purchase an ‘Extra Value Meal’ with a valid student ID card. Furthermore, McDonald’s also offer different types of coupons frequently in order to stimulate the demand and increase customers’ interest and desire to purchase their products. (McDonald’s, 2012) 4. Place Place, is about the physical location and the distribution points for products. McDonald’s had their special menu in different shops all over the world. For instance, Maharaja McBurger is a vegetarian burger marketed in India; Prosperity Burger is popular in China, Taiwan, Hong Kong, and Singapore; McDonalds offers Halal food in Muslim countries such as Saudi Arabia, UAE, Kuwait, Indonesia, Malaysia etc. Competitor Strategies: Nowadays, many fast food shops are building up in the market, which means the market share for fast food shop is becoming more competitive. As we all know, no company can be successful without a good competitor strategy. McDonald’s has become one of the well-known and famous fast food companies today because they have had an innovated and effective competitor strategy to conquer their enemies The major competitors of McDonald’s included Burger King, Doctor’s Associates and Yumburger. RQ Admit Company, 2012) Among all of the competitors strategies McDonald’s had applied, there are three main obvious ideas, which can help them establishing a good reputation and popularity in the market. New Production Strategy: As McDonalds had expanded internationally, in order to keep consumer’s loyalty and attract people’s attention, McDonald’s designs creative productions regularly which are both special and delicious, such as ‘shake shake chips’ and new version of burger. Clark, 2012) Furthermore, in order to spread further their market, they provided vegetarian food, which allowed customers that are vegetarian to purchase their product. Apart from this, McDonald’s has already established a great reputation in the market; therefore, they will be always exploiting their brand’s reputation and consumer’s desire to promote the new product. This is one of the effective ways, which could assist customers to gain their popularity and promote their new production. Healthy Food strategy: In this new generation, a new demand in the market has appeared. People are now craving for a healthy life and are more willing to purchase healthier food. Thus, on purpose of reaching customers’ new demand, McDonald’s had change their products from the traditional high-fat and oily food to food that contained lower calories and fat, as well as they had begun to provide some new choices of food, which are much healthier and more palatable, such as snack size fruit, walnut salad and yogurt parfait. (HubPages, 2012) Charity strategy: Ronald McDonald House Charities (RMDH) is one of the independent and egistered charities, whose mission is to provide comfort and safety place and environment for poor family and some ill or injured children. (McDonalds, 2012) There are some reasons why they built a charity. First of all, it is one of the unique strategies, which can make people feel that they have associated with the donation of the charity, after they purchased the food. Therefore, their reputation and population will increase in the mar ket and this will help McDonald creating a more positive image and change people’s rooted negative thought on fast food industry. Furthermore, RMDH can build up their brand name with co-operating with some charities to organize some activities. This is because it is one of the essential ways to let more people to be interested in McDonald’s. Thus, they can keep being one of the huge groups in the marketing share. Conclusion There is no doubt that McDonald’s is a successful company. The success of McDonald’s could be seen in the comprehensive and effective marketing research, the purposeful marketing mix created that satisfied customers needs and wants and the overwhelming competitor strategies, which helped McDonald’s to keep their market share. Reference: 1. Brassington, F. and Pettitt, S. , 2006. Principles of Marketing. England: Person Education Limited. 2. Clark, W. , 2012. Product Development Strategy for McDonald’s[online]. United Stated: Hearst Communications Inc.. Available from: http://smallbusiness. chron. com/product-development-strategy-mcdonalds-12207. html [Accessed 27 April 2012] 3. Hong, J. W. , 2009. Power of McDonald’s ‘Happy Meal’: Globalization of American Culture and Value. The Global Studies Journal. 2(2), pp. 143-154 4. Hubpages, 2012. Low Calorie and Healthy Choices at McDonald’s[online]. United State: HubPages Inc.. Available from: http://pbdietitian. hubpages. com/hub/low-calorie-and-healthy-choices-at-McDonalds [Accessed 22 April 2012] 5. McDonald’s, 2012. Ronald McDonald House Charities[online]. United Kingdom: McDonald’s. Available from: http://www. mcdonalds. co. uk/ukhome/Ourworld/Ronald-McDonald-House-Charities. html [Accessed 25 April 2012] 6. McDonald’s, 2012. Mission and Value[online]. United Kingdom: McDonald’s. Available from: http://www. aboutmcdonalds. com/mcd/our_company/mission_and_values. html [Accessed 23 April 2012] Yahoo! Contributor Network. , 2005. McDonald’s Strategic Marketing Mix. [online] http://voices. ahoo. com/mcdonalds-strategic-marketing-mix-372441. html? cat=4 7. R Q Amit Company, 2010. Marketing – McDonalds’ Style[online]. United State: R Q Amit Company. Available from: http://essayexpert. qapacity. com/financial-sucess/4604/marketing-mcdonalds-style/ [Accessed 25 April 2012]. 8. Salvam, P. , 2009. Expansion of M cDonald’s to regional markets. Management committee, 1, pp,1-10 9. The times 100. , 2012. The marketing process – A McDonald’s Restaurants case study. [online] http://businesscasestudies. co. uk/mcdonalds-restaurants/the-marketing-process/the-marketing-mix-and-market-research. html Marketing Strategy of Mcdonalds Essay Example Marketing Strategy of Mcdonalds Essay Introduction: McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was established to build up their social image. Unfortunately, the market share is not only for McDonalds because there are still a lot other competitors in the market, like KFC and Burger King. So, McDonalds need a good marketing strategy to conquer other enemies and retain their position because the competition in the market is hypercompetitive. As all we know, the successful marketing strategy for McDonalds is based on their innovative and creative promotion and great marketing research in order to keep consumer’s loyalty. Eventually, this project will examine the success through three main sessions, which are marketing research, the marketing mix and the competitor strategies. Marketing Research: We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Every marketing strategy starts with the marketing research. In the fast food market, McDonald’s confronts competition form other businesses, in order to maintain the market share, McDonald’s needs to identify the needs and wants of customers, and creating the right marketing mix in order to keep customers’ loyalty so as to build up a long term relationship with their customers. Marketing research helps identifying the change of customers’ wills and anticipates how the changes will affect the sales figure. 1. Research method Market researches done by McDonald’s consider everything that affect buying decisions. (The times 100, 2012) The buying decisions could be affected by a wide range of factors, including psychological factors, like ‘what image does the product give’ or ‘how the consumer feels when purchasing’. Next, the economy changes could also affect the buying decisions, for example, the rising living standards. According to Salvam (2009), McDonald’s used both qualitative and quantitative data are developed in the research activities. After McDonald’s had collect the data, they will identify how appropriate the company’s products are for the future; the quality of employees and how well trained they are to offer the best services to customer and the financial resources that available for marketing etc. 2. Customer satisfaction The number of customers in the market is limited; it is essential to retain people once they have become customers to build long-term and successful business. The marketing research helps McDonald’s to indentify the types of customers and determine the type of products and services offered, price range, promotion strategies and even where the restaurants located. The ‘Happy Meal’ is one of the famous product line McDonald’s had produced, which targeted to young customers, the Happy Meal is served with food and a toy, McDonald’s ally with Hollywood studios such as Walt Disney, consequently, the Happy meal had become one of the most successful children’s cultural icons on the globe (Hong, 2009) and brings about a huge income to McDonald’s every single year. Apart from this, to respond the global criticism and the negative effect of the documentary ‘Super Size Me’ on McDonald’s are selling junk food, McDonald’s had introduce the more healthy food, such as salad and fruits to their menu, so as to associate their brand image with healthier food. This is one of the examples that shows how McDonald’s consider the social factor. These are all the examples of what McDonald’s done to achieve the needs and wants of customers. How McDonald’s influences their customers – The marketing mix It is known that McDonald’s used both polycentric and geocentric approach in creating their marketing mix. 1. Product It is known that most products go through a ‘product life cycle’, which sees all kinds of product will eventually go to the ‘decline’ stage. The marketing research discussed in the pervious part is vitally important to understand the changing wants and needs of customers. McDonalds constantly works to satisfy customers by developing new products to appeal them. For example, McDonalds introduced a variety of salads to appeal to the healthier conscious customers (Yahoo! Contributor Network, 2005), and recently, McDonald’s added a new product line named ‘great taste of America’ so as to attract young customers. (UK McDonald’s, 2012) 2. Price As we all know that customers draw their own mental picture of what a product is worth, therefore, it is important for McDonald’s to know the customer’s perception of value. (Brassington and Pettitt, 2006) McDonald’s will change their product price time to time based on the result of the marketing research, and offer the most reasonable price for the customers. 3. Promotions Every company has their own way to promote their products; McDonald’s is no different. The promotion strategy of McDonald’s could be classified into two aspects, which are the advertising promotion and sales promotion. 3. 1 Advertisement Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that around our daily life. It is known that positive emotion can be very effective in creating memorable and persuasive messages (Brassington and Pettitt, 2006), this is also why the cheerful senses are always used in McDonalds’ commercials. Apart from this, customer-oriented appeals are also used in McDonalds’ advertisement. To advertise different types of customers, McDonald’s had different strategies, for example, they had co-operate with Walt Disney to produce toys that can attract children. Toy giveaways are a major promotion weapon in McDonald’s battle in the fast-food market share. McDonald’s have long put toys in kid’s meal to build traffic and encourage repeat visit from families. 3. 2 Sales Promotion McDonald’s had developed numerous of effective promotional campaign to attract more customers, and sales promotion is an aspect that they heavily rely on. It is believed that by adding extra value to the product, over and above the normal product offering, thus creating an extra inducement to consumers to buy or try them. (Brassington and Pettitt, 2006) McDonald’s strategy is to offer quality food quickly to customers at a good value. The pricing structure for McDonald’s over years has supported this message, McDonald’s has ran many promotions to increase product sales. For instance, they offer student offer, which gives out free hamburger, cheeseburger or ‘McFlurry Original’ with the customers purchase an ‘Extra Value Meal’ with a valid student ID card. Furthermore, McDonald’s also offer different types of coupons frequently in order to stimulate the demand and increase customers’ interest and desire to purchase their products. (McDonald’s, 2012) 4. Place Place, is about the physical location and the distribution points for products. McDonald’s had their special menu in different shops all over the world. For instance, Maharaja McBurger is a vegetarian burger marketed in India; Prosperity Burger is popular in China, Taiwan, Hong Kong, and Singapore; McDonalds offers Halal food in Muslim countries such as Saudi Arabia, UAE, Kuwait, Indonesia, Malaysia etc. Competitor Strategies: Nowadays, many fast food shops are building up in the market, which means the market share for fast food shop is becoming more competitive. As we all know, no company can be successful without a good competitor strategy. McDonald’s has become one of the well-known and famous fast food companies today because they have had an innovated and effective competitor strategy to conquer their enemies The major competitors of McDonald’s included Burger King, Doctor’s Associates and Yumburger. RQ Admit Company, 2012) Among all of the competitors strategies McDonald’s had applied, there are three main obvious ideas, which can help them establishing a good reputation and popularity in the market. New Production Strategy: As McDonalds had expanded internationally, in order to keep consumer’s loyalty and attract people’s attention, McDonald’s designs creative productions regularly which are both special and delicious, such as ‘shake shake chips’ and new version of burger. Clark, 2012) Furthermore, in order to spread further their market, they provided vegetarian food, which allowed customers that are vegetarian to purchase their product. Apart from this, McDonald’s has already established a great reputation in the market; therefore, they will be always exploiting their brand’s reputation and consumer’s desire to promote the new product. This is one of the effective ways, which could assist customers to gain their popularity and promote their new production. Healthy Food strategy: In this new generation, a new demand in the market has appeared. People are now craving for a healthy life and are more willing to purchase healthier food. Thus, on purpose of reaching customers’ new demand, McDonald’s had change their products from the traditional high-fat and oily food to food that contained lower calories and fat, as well as they had begun to provide some new choices of food, which are much healthier and more palatable, such as snack size fruit, walnut salad and yogurt parfait. (HubPages, 2012) Charity strategy: Ronald McDonald House Charities (RMDH) is one of the independent and egistered charities, whose mission is to provide comfort and safety place and environment for poor family and some ill or injured children. (McDonalds, 2012) There are some reasons why they built a charity. First of all, it is one of the unique strategies, which can make people feel that they have associated with the donation of the charity, after they purchased the food. Therefore, their reputation and population will increase in the mar ket and this will help McDonald creating a more positive image and change people’s rooted negative thought on fast food industry. Furthermore, RMDH can build up their brand name with co-operating with some charities to organize some activities. This is because it is one of the essential ways to let more people to be interested in McDonald’s. Thus, they can keep being one of the huge groups in the marketing share. Conclusion There is no doubt that McDonald’s is a successful company. The success of McDonald’s could be seen in the comprehensive and effective marketing research, the purposeful marketing mix created that satisfied customers needs and wants and the overwhelming competitor strategies, which helped McDonald’s to keep their market share. Reference: 1. Brassington, F. and Pettitt, S. , 2006. Principles of Marketing. England: Person Education Limited. 2. Clark, W. , 2012. Product Development Strategy for McDonald’s[online]. United Stated: Hearst Communications Inc.. Available from: http://smallbusiness. chron. com/product-development-strategy-mcdonalds-12207. html [Accessed 27 April 2012] 3. Hong, J. W. , 2009. Power of McDonald’s ‘Happy Meal’: Globalization of American Culture and Value. The Global Studies Journal. 2(2), pp. 143-154 4. Hubpages, 2012. Low Calorie and Healthy Choices at McDonald’s[online]. United State: HubPages Inc.. Available from: http://pbdietitian. hubpages. com/hub/low-calorie-and-healthy-choices-at-McDonalds [Accessed 22 April 2012] 5. McDonald’s, 2012. Ronald McDonald House Charities[online]. United Kingdom: McDonald’s. Available from: http://www. mcdonalds. co. uk/ukhome/Ourworld/Ronald-McDonald-House-Charities. html [Accessed 25 April 2012] 6. McDonald’s, 2012. Mission and Value[online]. United Kingdom: McDonald’s. Available from: http://www. aboutmcdonalds. com/mcd/our_company/mission_and_values. html [Accessed 23 April 2012] Yahoo! Contributor Network. , 2005. McDonald’s Strategic Marketing Mix. [online] http://voices. ahoo. com/mcdonalds-strategic-marketing-mix-372441. html? cat=4 7. R Q Amit Company, 2010. Marketing – McDonalds’ Style[online]. United State: R Q Amit Company. Available from: http://essayexpert. qapacity. com/financial-sucess/4604/marketing-mcdonalds-style/ [Accessed 25 April 2012]. 8. Salvam, P. , 2009. Expansion of M cDonald’s to regional markets. Management committee, 1, pp,1-10 9. The times 100. , 2012. The marketing process – A McDonald’s Restaurants case study. [online] http://businesscasestudies. co. uk/mcdonalds-restaurants/the-marketing-process/the-marketing-mix-and-market-research. html

African American Inventors - Patent Holders Index P

African American Inventors - Patent Holders Index P Black history inventors are listed alphabetically: use the A to Z index bar to navigate and select or just browse the many listings. Each listing has the name of the black inventor followed by the patent number(s) which is the unique number assigned to an invention when a patent is issued, the date the patent was issued, and a description of the invention as written by the inventor. If available, links are provided to in-depth articles, biographies, illustrations and photos on each individual inventor or patent. How to submit to the database. O Pace to Pickett, Pinn to Purvis Q Harold Pace #5712899, 1/27/1998, Mobile location reporting apparatus and methods Lionel F Page #2,170,032, 8/22/1939, Auxiliary circulating device for automobile heaters Alice H Parker #1,325,905, 12/23/1919, Heating furnace John Percial Parker #304,552, 9/2/1884, Follower-screw for tobacco presses#318,285, 5/19/1885, Portable screw-press James A Parsons Jr. #1,728,360, 9/17/1929, Iron alloy#1,819,479, 8/13/1931, Method of making silicon iron compounds#1,972,103, 9/4/1934, Process for treating silicon alloy castings#2,200,208, 5/7/1940, Corrosion-resisting ferrous alloy Moses Payne #394,388, 12/11/1888, Horseshoe Robert A Pelham #807,685, 12/19/1905, Pasting device#NA, 1913, Tallying machine John Perry Jr. #3,284,239, 11/8/1966, Biochemical fuel cell (co-inventor Herbert F Hunger) Frank R Perryman #468,038, 2/2/1892, Caterers tray table Charles A Peterson #3,391,903, 7/9/1968, Power generating apparatus Henry Peterson #402,189, 2/30/1889, Attachment for lawn mowers William Henry Phelps #579,242, 3/23/1897, Apparatus for washing vehicles Anthony Phills #5,136,787, 10/3/1991, Ruler template for computer keyboard John F Pickering #643,975, 2/20/1900, Air ship Henry Pickett #152,511, 7/30/1874, Improvement in scaffolds O Pace to Pickett, Pinn to Purvis, Q Traverse B Pinn #231,355, 8/17/1880, File holder William D Polite #1,218,458, 3/6/1917, Gun Austin J Polk #558,103, 4/14/1896, Bicycle support Jessie T Pope #2,409,791, 10/22/1946, Croquignole iron James Hall Porter #3,534,528, 10/20/1970, Gas well sulfur removal by diffusion through polymeric membranes Alfred G B Prather #3,715,011, 2/6/1973, Gravity escape means Frank Rodger Prince #3,637,743, 1/25/1972, Production of 2-pyrrolidones Abraham Pugsley #433,306, 7/29/1890, Blind stop#433,819, 8/5/1890, Shutter worker Samuel Pugsley #357,787, 2/15/1887, Gate latch John E Purdy #405,117, 6/11/1889, Folding chair, (co-inventor Daniel A. Sadgwar) #570,337, 10/27/1896, Device for sharpening edged tools#609,367, 8/16/1898, Device for sharpening edged tools#630,106, 8/1/1899, Device for sharpening edged tools William H Purdy #D 24,228, 4/23/1895, Spoon design (co-inventor Leonard C. Peters) Willam B Purvis #256,856, 4/25/1882, Fastener for bag#273,149, 2/27/1883, Hand stamp#293,353, 2/12/1884, Paper bag machine#419,065, 1/7/1890, Fountain pen#420,099, 1/28/1890, Paper bag machine#519,291, 5/1/1894, Electric railway#539,542, 5/21/1895, Magnetic car balancing device#588,176, 8/17/1897, Electrical railway system Continue black history database Q

Advertisements Based on Fear Mongering Essay Example | Topics and Well Written Essays - 1500 words

Advertisements Based on Fear Mongering - Essay Example Recently advertisers have also started using ‘fear’ for selling products. Fear is an emotion that led people to make emotional choices. For instance, disinfectant advertisements showing the harmful effects bacteria may cause to humans (Tyagi & Kumar, 2004). The fear phenomenon works wonders. People get afraid of some things, or conditions get easily directed to buy the advertised products instead of getting inspired by the qualities only. Such advertising is also known as ‘shockvertising’ (Wells et al., 2011). On the other hand, the other method of advertising is by using ‘flattery’. Sometimes advertisers flatter the viewers by appreciating their choices, thoughts and notions on particular matters and then introduce the products that complement the viewers and provoke them for buying the advertised products (Armstrong, 2010). Either fear or flattery, both has found to be very effective depending on the type of the product and theme of the advert isement. In order to present the products or services to the audiences the advertisers select a suitable theme and based on it a narrative is written. The advertisement is filmed by using techniques of mise-en-scene, sound and editing to focus on highlighting the product feature to appeal maximum customers and meet the ultimate goal that is to raise the sales of the product. In this paper the Coca-Cola recent advertisement ‘Holidays are Coming’ will be analyzed based on the techniques (mise en scene, sound, editing and narrative) used in the advertisement (Coca-Cola Company, 2014). Coca-Cola rejoiced its customers by launching its classic ‘Holidays are Coming’ TV advertisement in order to celebrate Christmas (Coca Cola, 2014). The advertisement shows how seeing the huge sparkling Coca-Cola truck on the streets of their towns excites people. The commercial created hype for people of all ages including children, youth and adults as they would be a part of the campaign  when the truck would come to their towns and cities. The marketing director of Coca-Cola (UK) Zoe Howorth described the advertisement strategy as, â€Å"Coca-Cola has been spreading happiness in people on the Christmas event since long through its vibrant campaigns and Holidays are coming to the advertisement.